Game On: Nike Teases Sneaker NFT Collection in Fortnite

News Jul 7, 2023

Nike has dropped hints about the imminent launch of sneaker NFTs within the immensely popular online game Fortnite, created by Epic Games. This development presents a significant chance for traditional gamers to embrace Web3 technology. Active Player reports that the game has amassed nearly 242.9 million active participants in the last 30 days.

Nike made an announcement on June 16th, revealing that the highly anticipated "ultimate Sneakerhunt" would kick off on June 20th. The announcement was accompanied by a short video showcasing the prominent logos of Fortnite and Nike's Air Max set against a backdrop of floating clouds. As the video progressed, it unveiled the name of the sneaker hunt, "Airphoria," while displaying Nike's .Swoosh logo representing its Web3 platform alongside Epic Games' Unreal Engine logo.

While specific information remains limited at this time, community members are engaged in speculation regarding Nike's potential creation of an NFT-oriented game utilizing Fortnite Creative 2.0. This mode empowers users to design their own game maps on virtual islands using assets from Fortnite, reminiscent of the game creation feature found in ROBLOX.

  • Nike suggests the possibility of releasing a series of sneaker NFTs within Fortnite, the immensely popular online game developed by Epic Games.
  • The partnership offers a significant chance for the adoption of Web3 technology, given that Fortnite has an impressive player base of over 242.9 million active participants in the last 30 days.
  • The inclusion of Nike's iconic .Swoosh logo and Epic Games' favorable attitude towards NFT gaming indicates an exhilarating blend of virtual sneakers and digital encounters within the gaming realm.

Is Fortnite Creative at the Heart of this Collaboration?

Twitter users who are well-versed in the gaming scene brought up Fortnite's recent launch of Fortnite Creative 2.0 and speculated that Nike could have potentially employed this mode for their game. Additionally, they pointed out that Nike had previously developed a game on ROBLOX, albeit without any integration of NFTs.

At this time, there is no official confirmation regarding the involvement of NFTs in Airphoria. Nonetheless, the presence of Nike's .Swoosh logo suggests the possibility of their inclusion.

Moreover, Epic Games has shown a positive inclination towards NFT gaming, while Nike's NFT division has been actively seeking opportunities in the traditional gaming sector. Additionally, on June 1, .Swoosh announced its integration of NFTs into games developed by EA Sports, including the widely acclaimed FIFA soccer game franchise.

Although the exact EA Sports games to incorporate NFTs have not been officially announced, Nike's ongoing progression into the metaverse and gaming industry remains an unfolding story.


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